Russia, 2014

The brand was founded by Vasily Volchok-Rusakovich in St. Petersburg in 2014 and is guided by the principle of creating reasonably priced comfortable clothes. It's well-suited to fans of Gosha Rubchinskiy with its ability to pull inspiration from Russian street and youth culture.

The fierce aesthetic of the brand helps the emerging generation of Russian Youth to define their voice among the bleak surroundings and lingering boredom.
From rave culture to alternative local esthetic, their latest collection is co-created with famous street artists. Drawings of birds and of other creatures and symbols fronted T-shirts and decorated pant legs, tapping into the designer's dark storytelling, which in the past had been used to express the underused voice of Russian youth.